Marketing / October 23, 2026
A Decision Map for Meaningful App Marketing Metrics
A practical framework for selecting app marketing metrics that connect acquisition, onboarding, payment and sustained product value without rewarding noise.
Read postBlog
Notes from Supermoon.
Product thinking, TikAlyzer updates, and notes on building focused apps that stay approachable.
AI / October 20, 2026
Quality Signals for Testing an AI Product Feature
A practical framework for defining evaluation cases, reviewing outputs, measuring system behavior and deciding whether an AI feature is ready to change.
Read post
Mobile Apps / October 16, 2026
Offline, Delayed, Resumed: Mapping Mobile Journeys
A practical framework for treating offline periods, delayed responses and interrupted sessions as normal conditions within a continuous mobile journey.
Read post
Development / October 13, 2026
Containing Software Complexity Through Clear Decisions
A practical framework for separating necessary product complexity from avoidable implementation burden while keeping future changes manageable.
Read post
Marketing / October 9, 2026
Aligning App Promises With Onboarding Decisions
A practical framework for connecting acquisition messages with onboarding choices, measurement, fallback paths and controlled product decisions.
Read post
AI / October 6, 2026
Designing AI Controls for Consequential Actions
A practical framework for transparent AI features that separate assistance from execution and preserve meaningful review before consequential actions.
Read post
Mobile Apps / October 2, 2026
Designing Cross-Platform Apps That Feel Deliberate
A deliberate cross-platform app keeps product rules coherent while adapting navigation, controls and feedback to verified conditions on each platform.
Read post
Development / September 29, 2026
A State-by-State Framework for Product Reliability
A practical framework for handling states, failures, recovery, persistence and release checks so web and Desktop products remain coherent during ordinary use.
Read post
Marketing / September 25, 2026
Product Education That Earns Attention Honestly
A practical framework for creating product education that answers real questions, connects with onboarding and avoids turning useful advice into a concealed pitch.
Read post
AI / September 22, 2026
When AI Assistance Saves Work and When It Adds Friction
AI assistance is useful when it removes bounded work without hiding important judgment. This framework helps assess effort, review, control and failure.
Read post
Mobile Apps / September 18, 2026
Mobile Onboarding Without the Tutorial Maze
A practical framework for designing first-run journeys that teach through meaningful action, reveal complexity gradually and support easy recovery.
Read post
Development / September 15, 2026
Turning Ambiguous Problems Into Testable Decisions
A practical framework for narrowing unclear user problems into bounded software changes, observable tests and deliberate product decisions.
Read post